Impulses & Perspectives - The Expert Talk in Times of Crisis hosted by Dr Nikolai A. Behr

Talking with experts on how to overcome crisis situations

Impulses & Perspectives - The Expert Talk in Times of Crisis hosted by Dr Nikolai A. Behr

About this podcast

Experts, advisors and storytellers will have their say here in discussions with DIKT CEO Nikolai A. Behr, as well as decision-makers and experts from business, science, politics and sports. Topics include crisis communication, storytelling, business-life, start-ups, executives, employee communication, media use, crisis prevention and body language.
Through his many years of work as a communications consultant, media trainer, TV journalist, media producer and business angel, Nikolai A. Behr has built up a large network of interesting personalities from all areas of social life. In his podcast in the DIKT Experten-Talk series, he asks them questions about leadership tasks, responsibility, society, business life and their personal experiences and insights.
This talk format is not only about entertaining storytelling, but above all about the instructive passing on of the wealth of experience of the exclusive discussion partners to the valued listeners.

by Dr. Nikolai A. Behr

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DIKT Deutsches Institut für Kommunikations- & MedienTraining GmbH & Nikolai A. Behr

How to do successful online marketing on LinkedIn? LinkedIN hacks with expert Alexander Gesell

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How to do successful online marketing on LinkedIn? LinkedIN hacks with expert Alexander Gesell Is LinkedIn, the best B2B online marketing portal during the crisis? The founder of the ImagineGrowth Institute, Alexander Gesell, has been a sought-after expert, consultant and keynote speaker for online marketing & sales and RPA & AI automation for many years. In Impulses & Perspectives, he talks about the numerous opportunities LinkedIn offers to extend its reach. Especially now, in the Covid-19 crisis, LinkedIn can help you reach new customers and improve your own reputation.

The 4 key points for LinkedIn Marketing!

  • Which Content is distributed particularly well?
  • Why is the own heroic story so important?
  • With whom should you network with, who would you rather not network with?
  • Why is video on LinkedIn so important?
  • What is a landing page?
  • How often do I have to post new content to be noticed?
  • What is the difference between contacts and followers?How long should my content be, to be succesful? Which are the right hashtags to use?

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